Uber and different supply apps keep that they’re serving to eating places, not hurting them.

“We exist for demand era,” mentioned Ms. Sallenave. “Why would a restaurant be working with us if we weren’t serving to them improve their orders?”

Delivery-only institutions in america date to at the least 2013, when a start-up, the Inexperienced Summit Group, started work on a ghost kitchen in New York. With Grubhub’s backing, Inexperienced Summit produced meals that was marketed on-line beneath model names like Leafage (salads) and Butcher Block (sandwiches).

However Inexperienced Summit burned by a whole bunch of 1000’s of a month, mentioned Jason Shapiro, a advisor who labored for the corporate. Two years in the past, it shut down when it couldn’t appeal to new buyers, he mentioned.

In Europe, the food-delivery app Deliveroo additionally began testing ghost kitchens. It erected steel kitchen constructions known as Rooboxes in some unlikely areas, together with a derelict car parking zone in East London. Final 12 months, Deliveroo opened a ghost kitchen in a warehouse in Paris, the place Uber Eats has additionally tried delivery-only kitchens.

Ghost kitchens have additionally emerged in China, the place on-line meals supply apps are broadly used within the nation’s densely populated megacities. China’s meals supply business hit $70 billion in orders final 12 months, in keeping with iResearch, an evaluation agency. One Chinese language ghost kitchen start-up, Panda Chosen, lately raised $50 million from buyers together with Tiger World Administration, in keeping with Crunchbase.

These experiments have unfold. Over the past two years, Household Type, a meals start-up in Los Angeles, has opened ghost kitchens in three states. It has created greater than half a dozen pizza manufacturers with names like Lorenzo’s of New York, Froman’s Chicago Pizza and Gabriella’s New York Pizza, which might be discovered on Uber Eats and different apps.


Please enter your comment!
Please enter your name here