Uber and different supply apps keep that they’re serving to eating places, not hurting them.
“We exist for demand era,” mentioned Ms. Sallenave. “Why would a restaurant be working with us if we weren’t serving to them improve their orders?”
Delivery-only institutions in america date to at the least 2013, when a start-up, the Inexperienced Summit Group, started work on a ghost kitchen in New York. With Grubhub’s backing, Inexperienced Summit produced meals that was marketed on-line beneath model names like Leafage (salads) and Butcher Block (sandwiches).
However Inexperienced Summit burned by a whole bunch of 1000’s of a month, mentioned Jason Shapiro, a advisor who labored for the corporate. Two years in the past, it shut down when it couldn’t appeal to new buyers, he mentioned.
In Europe, the food-delivery app Deliveroo additionally began testing ghost kitchens. It erected steel kitchen constructions known as Rooboxes in some unlikely areas, together with a derelict car parking zone in East London. Final 12 months, Deliveroo opened a ghost kitchen in a warehouse in Paris, the place Uber Eats has additionally tried delivery-only kitchens.
Ghost kitchens have additionally emerged in China, the place on-line meals supply apps are broadly used within the nation’s densely populated megacities. China’s meals supply business hit $70 billion in orders final 12 months, in keeping with iResearch, an evaluation agency. One Chinese language ghost kitchen start-up, Panda Chosen, lately raised $50 million from buyers together with Tiger World Administration, in keeping with Crunchbase.
These experiments have unfold. Over the past two years, Household Type, a meals start-up in Los Angeles, has opened ghost kitchens in three states. It has created greater than half a dozen pizza manufacturers with names like Lorenzo’s of New York, Froman’s Chicago Pizza and Gabriella’s New York Pizza, which might be discovered on Uber Eats and different apps.