One of many Pac-12’s largest challenges is geography. School sports activities are a essentially simpler promote within the huge areas of the Midwest and the South than they’re within the sun- and snow-kissed cities and landscapes of the West.

“There are different components of the nation the place it doesn’t matter who your crew is taking part in in opposition to, you’re going to fill a 90,000-seat stadium,” Scott stated. “I don’t have one faculty like that.”

Equally, a number of of Scott’s critics complain that the league’s media deal requires frequent Friday evening and late Saturday soccer video games, which could be more durable for followers to attend. League coaches, together with Petersen, have raised this difficulty. However altering that’s probably unimaginable, provided that the convention’s universities are within the Mountain and Pacific time zones, and roughly seven in 10 tv viewers in the US dwell within the Central or Japanese time zones.

“If you wish to get revenues on the similar stage, then you definately’ve bought to have kickoffs in East Coast prime time,” stated Lee Berke, a sports activities media guide. “And until your faculties are situated there, they’ll by no means be in that place.”

Given these disadvantages, the Pac-12 and its eponymous TV community have tried to lean into the convention’s superiority in a variety of Olympic and nonrevenue sports activities past soccer and basketball. The nationwide Pac-12 Community and its six regional associates present about 850 occasions a yr, nearly double the Massive Ten Community.

“We have now a community that permits us to undertaking our identification and the complete breadth of our sports activities,” stated Michael Crow, the long-serving president of Arizona State (who lettered in monitor and area at Iowa State). Crow is one in every of three Pac-12 presidents or chancellors remaining from the group that employed Scott in 2009. “It’s incredible that ladies’s volleyball and softball and athlete profiles are going out throughout the entire western United States on a community we management.”

However though it’s now in its fifth yr, the Pac-12 Community faces issue reaching viewers. It has by no means been carried by DirectTV, which delivers tv to about 20 million households and is the supplier of selection for a lot of bars and eating places. Half one million properties, in accordance with one estimate, misplaced the Pac-12 Community after the channel was not too long ago dropped from AT&T’s U-Verse.

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