Please don’t count on any of the next to make sense.

However on Sunday evening, a photograph of an egg, orange and flippantly freckled, beat out Kylie Jenner’s delivery announcement because the most-liked Instagram put up ever.

Is the egg encrusted in diamonds? Does the egg have a preferred YouTube channel you’ve by no means heard of? Is an attractive movie star holding the egg?

Nope. Not one of the above. Simply an egg.

Right here’s the egg.

That’s it. That’s the egg greater than 22 million accounts have appreciated as of Sunday evening, when it was nonetheless gaining likes at a speedy tempo.

We don’t but know who posted the egg on Jan. four, why it was posted, or why this try to set a report really labored.

Nor do we provide grand perspective on why this occurred. Typically, the need of the web simply bends in peculiar methods, and on this case, the web determined it was into that egg.

Nonetheless, you’d scoff on the cultural significance of the egg at your individual peril. For perspective: Final 12 months’s high tv present in the US, “Roseanne,” averaged 20 million viewers per week. If everyone who liked the photo created a new city, it would be the world’s third-largest, beating Beijing. At its current pace, the egg’s fans could soon pass the population of Australia.

At that scale, internet frivolity starts to look a little less frivolous.

It’s not the first time that internet users, showing a thirst for chaos, have displaced meaningful record holders in favor of a lighthearted gag. In 2017, the internet coalesced behind Carter Wilkerson, a 16-year-old high school student who set a Twitter record for retweets after asking Wendy’s for free chicken nuggets. (He was recently dethroned by a Japanese businessman, under the handle @yousuck2020, who got more than five million retweets when he provided about $9,250 to 100 random individuals who retweeted him.)

The feedback on Ms. Jenner’s delivery announcement, now Instagram’s second-most appreciated put up, have been lined in egg. The egg’s supporters taunted her, usually utilizing the egg emoji or just the phrase “Egg.”

In response, Ms. Jenner posted a video of herself cracking a similar-looking egg on the pavement.

“Take that little egg,” she wrote.

On Monday night, the world-record egg-posting account, hinting at a mysterious Section 2 of the egg plan, wrote on Instagram that “it doesn’t finish right here,” and that “we’re solely simply getting began.”

“This can be a insanity,” the particular person behind the account wrote. “What a time to be alive.”

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